How Consciously works


Our carefully curated platform makes it easier than ever to discover and shop from innovative brands at the forefront of sustainable fashion, all in one place.


Fashion and ethics shouldn't be mutually exclusive. All our brands are vetted to match at least two out of eight values from our Sustainability Criteria.


We value transparency, embody diversity, encourage thoughtful consumption, and offer only high-quality products designed to last.

As seen in

A note from our founder

I created Consciously to make discovering sustainable and ethical fashion brands a seamless experience - basically, to make it easy to look good while doing good.

When you shop at Consciously, you're casting a vote for the kind of world you want to live in and championing small businesses, artisans from across the globe, and family-run factories.

You can feel confident that the products and brands on our site have already been assessed and gone through a system of checks and balances to ensure that your purchase makes a positive impact on the planet and people. It's never been easier to shop what you stand for!

- Maisa Mumtaz-Cassidy, Founder + CEO