Ettitude

Founded in 2014 by Phoebe Yu and Kat Dey, Ettitude is on a mission to transform the home goods industry by blending luxury with sustainability. At the heart of their innovation is CleanBamboo®—a patented, non-toxic lyocell made from organic bamboo and processed with a food-grade organic solvent. Unlike traditional bamboo fabrics that rely on harmful chemicals, CleanBamboo® is hypoallergenic, naturally antimicrobial, and scientifically proven to improve sleep and skin health, offering a healthier, more sustainable alternative for bedding and bath linens. Ettitude’s fully traceable supply chain ensures responsible sourcing, empowering customers to make eco-conscious choices that benefit both personal well-being and the planet. In 2022, Ettitude became a certified B Corporation with a score of 102, joining a global community of businesses committed to high ethical and environmental standards. Ettitude continues to lead the charge in creating next-generation textiles that reduce environmental impact and support regenerative, healthier living.

Vegan, Womxn-Owned, BIPOC-Owned, and Eco Friendly