Founded in 2014 by Phoebe Yu and Kat Dey, Ettitude is on a mission to transform the home goods industry by blending luxury with sustainability. The brand is a modern lifestyle brand reimagining home essentials with their signature CleanBamboo® fabric, a patented lyocell made from organic bamboo with a safe, food-grade process, and free from harmful chemicals like sodium hydroxide or carbon disulfide. Think breathable, hypoallergenic, and baby-safe comfort that’s scientifically proven to help you sleep cooler and dream deeper. Each thread is designed to live in harmony with your skin and the planet, adhering to the highest standards and holding certifications including OEKO-TEX® STANDARD 100 CLASS I, B Corp™, Eco-Cert Certified Organic, and FSC® Certified Bamboo. Ettitude is also committed to climate action through Change Climate and donate 1% of annual sales to 1% For The Planet. When you sleep with Ettitude, you’re sleeping with a clear conscience.
