PLAYALUXE is redefining sustainable swimwear with a bold, luxurious twist. Founded in Greenwich, Connecticut by designer Heather Lovallo, the brand blends high-end design with conscious innovation to craft timeless swimwear for women and men. Each collection balances sophistication and play; think classic silhouettes, vivid prints, and elevated details. Made from GRS-certified recycled fabrics and finished with OEKO-TEX® certified nickel-free trims, every bikini, one-piece, cover-up, and cabana set is designed for impeccable fit and feel. PLAYALUXE goes beyond design to champion sustainability at every step by partnering with CleanHub to remove ocean plastic and using FSC-certified recyclable packaging and hang tags. Recognized for its modern take on eco-luxury, PLAYALUXE proves that sustainability and style don’t just coexist, they elevate each other. This is beachwear with a conscience, designed to make waves for the planet and in your wardrobe.
