And For Good is fashion with heart, purpose, and a whole lot of soul. Founded in 2022 by Mare and Cindy, two fashion veterans with distinct styles and one shared vision, the brand was born to prove that style and sustainability can coexist beautifully. Their collections strike the perfect balance between Mare’s eclectic refinement and Cindy’s love of classic, effortless silhouettes, creating timeless pieces that feel as good as they look. Every garment is crafted from organic, recycled, natural, and upcycled fabrics, and produced through fair trade practices that uplift the people behind the clothes. With flexible fits, technical precision, and carbon-conscious production, every detail is designed with care. Through their GoodGive initiative, a portion of proceeds goes back to environmental and community causes such as Breast Cancer Research Foundation, She’s the First, Bee Conservancy, and more. Female-founded and fully female-operated, And For Good invites you to join a movement where fashion is slower, kinder, and better for everyone.
