YALA
About the brand
Yala is an award-winning African jewelry brand designed for the modern woman. Winner of "Jewelry Brand of the Year" in the 2019 Sustainable Lifestyle Awards and the very first jewelry company in the UK to become a Certified B Corporation. Yala creates ethical jewelry that is created to last, with collaborators who are paid fairly and materials that are eco-friendly. Their small batch collections are made exclusively for Yala and create as little environmental impact as possible. Yala is the vision of Audrey Migot-Adholla, founder and CEO, who was born in Kenya and is now based in Bristol, UK with her husband. Audrey splits her time between the two countries, and the brand is named after the town in Kenya where her grandmother lived. From beadwork to wax prints, Audrey turned her passion for accessories into Yala. It was her dream to create a business that worked with local artisans and showcased their skills across the world. Yala is the product of that dream. Their goal is to challenge the common misconceptions about Africa and its people through beautiful design, entrepreneurship, and creative talent. Today, Audrey works directly with over 150 artisans in Kenya, ensuring they receive fair wages, safe and healthy work environments, and real recognition for their talent. She is passionate about ensuring true transparency across the production process, and a genuine connection between the people who created Yala jewelry and their customers.
Values
Handwork, Transparent, Womxn-Owned, BIPOC-Owned, Small Batch, and Eco Friendly