Net Positive
About
Net Positive was born from a mother's refusal to accept "good enough." When founder Natalia Shevchenko's daughter developed severe eczema as a baby, doctors offered pills and steroids. Natalia offered a better question: what's actually in the clothes touching her skin? Switching to natural materials healed her daughter and opened Natalia's eyes to an industry full of hidden chemicals, misleading "clean" labels, and synthetic dyes lurking in the products worn closest to our bodies every single day. A former investment banker who moved to the US from a small town in Russia with $500 and no English, Natalia had already proven she could build something from nothing. So she did it again, but this time for every woman who deserves to know exactly what she's wearing. Net Positive makes premium, non-toxic women's essentials from organic Egyptian cotton and hemp, guided by a life-centered philosophy that doesn't just minimize harm, it actively restores. Their cotton is grown using biodynamic agriculture, a holistic farming method where animals, crops, and soil function as one living ecosystem, completely free from external fertilizers. Every farm is Demeter-certified, and every product is free of BPA and microplastics, plastic softeners, harsh dyes and bleaches, pesticides and chemical fertilizers, moisture-resistant chemicals, AZO dyes, and formaldehyde. What's not in these undies is just as important as what is. The certifications back it all up: GOTS Certified, OEKO-TEX® Standard 100, Economy of Love, and the Organic Egyptian Cotton Association, a stack of third-party validations that means "non-toxic" isn't just a tagline here, it's a provable fact. The entire supply chain is 100% carbon neutral, achieved through a rigorously managed carbon credits system that plants trees, restores land, and channels 80% of carbon credit revenue back to the farmers doing the work. Any unused credits are sold to help other companies offset their emissions, turning sustainability into a self-reinforcing cycle rather than a marketing checkbox. Net Positive isn't just clean, it's the standard everything else should be held to.
Values
About
Net Positive was born from a mother's refusal to accept "good enough." When founder Natalia Shevchenko's daughter developed severe eczema as a baby, doctors offered pills and steroids. Natalia offered a better question: what's actually in the clothes touching her skin? Switching to natural materials healed her daughter and opened Natalia's eyes to an industry full of hidden chemicals, misleading "clean" labels, and synthetic dyes lurking in the products worn closest to our bodies every single day. A former investment banker who moved to the US from a small town in Russia with $500 and no English, Natalia had already proven she could build something from nothing. So she did it again, but this time for every woman who deserves to know exactly what she's wearing. Net Positive makes premium, non-toxic women's essentials from organic Egyptian cotton and hemp, guided by a life-centered philosophy that doesn't just minimize harm, it actively restores. Their cotton is grown using biodynamic agriculture, a holistic farming method where animals, crops, and soil function as one living ecosystem, completely free from external fertilizers. Every farm is Demeter-certified, and every product is free of BPA and microplastics, plastic softeners, harsh dyes and bleaches, pesticides and chemical fertilizers, moisture-resistant chemicals, AZO dyes, and formaldehyde. What's not in these undies is just as important as what is. The certifications back it all up: GOTS Certified, OEKO-TEX® Standard 100, Economy of Love, and the Organic Egyptian Cotton Association, a stack of third-party validations that means "non-toxic" isn't just a tagline here, it's a provable fact. The entire supply chain is 100% carbon neutral, achieved through a rigorously managed carbon credits system that plants trees, restores land, and channels 80% of carbon credit revenue back to the farmers doing the work. Any unused credits are sold to help other companies offset their emissions, turning sustainability into a self-reinforcing cycle rather than a marketing checkbox. Net Positive isn't just clean, it's the standard everything else should be held to.
Values
