Votch was founded by Laura Way, whose inspiration struck during her battle with a condition called Topical Steroid Withdrawal. During her recovery period, Laura delved into documentaries that educated her about various aspects of animal welfare, particularly the eye-opening realities of the leather industry. This newfound vegan perspective ignited her passion to make a positive impact on the world. Laura's lightbulb moment occurred when an old watch strap of hers broke, and she struggled to find a watch she liked that was simple and stylish, but with a faux leather strap. This realization sparked the birth of Votch, a brand with a straightforward mission – to consistently do their best. Their goal is to make cruelty-free accessories more accessible and to show that you don't need to be cruel to be cool. The brand strives to minimize its environmental footprint while creating products that do no harm to animals; therefore, Votch exclusively utilizes cruelty-free materials. This includes a range of fabrics made from different materials such as Piñatex, a by-product from the pineapple industry, AppleSkin, a by-product from the apple juice industry, vegan leather and stainless steel. Their commitment to ethical practices extends to their partnership with a factory in Shenzhen, China, which guarantees fair wages, promotional opportunities, and excellent working conditions. Votch is dedicated to giving back, especially to those who dedicate their lives to helping animals and promoting a kinder way of living. Every quarter, the company partners with a different charity, donating a percentage of its profits during that time.