About The Brand

Lafaani has its roots in Urdu and literally translates to ‘Immortality’. Immortality truly conveys the essence of the brand; to curate merchandise that lives for many moons and isn’t ephemeral. By means of creating and using handcrafted products, Lafaani is immortalizing the labor and toil of all the artisans who breathed life into it. Lafaani believes in celebrating craft heritage in all its splendor and aspires to create collections inspired by the amalgamation of traditional techniques and ever-changing aesthetics. Not just limited to the processes, Lafaani also tries to incorporate the tenets of the slow clothing philosophy in the very design of their clothes, all made to order, so as to maximize the functionality and prolong its use.

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