Founded by Charlotte Evans in 2019, Elkie & Co. emerged as a creative outlet amid the complexities of being a wife and mother of five. Inspired by the chaos of managing a messy diaper bag and the subsequent challenges of cleaning it, Charlotte embarked on a journey to design a diaper bag that not only exuded beauty and luxury on the outside but also offered washable convenience on the inside. Family lies at the heart of Elkie & Co., evident even in its name, which is an amalgamation of the first letters of each of Charlotte's daughters' names in birth order—(E)mma, (L)ydia, (K)ate, and (I)vy. The "(E)vans & co." represents the rest of the family. This small, family-run business actively involves the children in the process, with a 2-year-old playfully running around during shipping, a 5-year-old advocating for a hot pink bag, and a 10-year-old assisting with packaging materials on the changing mats. Elkie & Co.'s mission is clear: to craft timeless products for women that embody durability, beauty, functionality, and ease of cleaning. Every product is meticulously designed in Overland Park, KS, and custom-made in China, maintaining strong relationships with manufacturers and adhering to international labor standards. The brand sources the highest quality materials to ensure the production of exceptional products, each undergoing rigorous quality checks before reaching customers. Elkie & Co. aspires to create products that defy fleeting trends, offering designs that are unique, functional, stylish, and, above all, timeless, allowing their customers to make a lasting investment in modern accessories.