In Et About offers luxury quality clothing items at an affordable price. Creating timeless, elegant pieces that would stand the test of time, the brand creates minimalist pieces with no unnecessary zippers, metal rivets or ruching, and has beautiful detailing. The brand firmly believes fashion should not be so heavily linked to environmental damage, cruelty, and human exploitation. Hence, their cruelty-free clothes are made with European manufacturers, in Italy and Romania, that share the same values, and only with eco-friendly fabrics, such as linen, cupro, and organic cotton. Whether some want to call it sustainable fashion, ethical fashion, transparent fashion, conscious fashion, or eco-friendly fashion, In Et About is simply committed to doing fashion the normal way, proposing pieces you can feel great about. Conscious about their impact on the environment, In Et About has decided to partner with Eden Reforestation. Through the partnership, they are able to plant one tree for each item purchased. In Et About chose to partner with them because they not only restore healthy forests, but they do it by employing the local community.